DIGITAL CULTURE

DIGITAL-READY CULTURE IS CRITICAL TO DIGITAL TRANSFORMATION SUCCESS

Digital transformation isn’t just about implementing new technology, it’s about transforming the entire culture of an organisation to maximise the full potential of technology.

A strong digital culture is characterized by a set of digital practices that enable individuals and teams to actively embrace technology to drive value creation. We measure these digital-supporting practices to craft an optimal culture in support of digital transformation success.

WHY DIGITAL TRANSFORMATION FAILS

When we look at reasons for the high incidence of failed or stalled digital transformation efforts, a series of themes are evident, namely:

• A lack of digital leadership.
• No clear agreement or commitment to the digital transformation.
• Unclear transformation goals and objectives.
• A misaligned culture and ways of working.
• A reluctance to adapt to change brought about by technology.
• Unclear digital capabilities and a lack of digital expertise.
• Simply reaching a point of digital exhaustion and fatigue.

These are not technical failures; these are human transformation failures. They cannot be solved through technology or strategy. Instead, these need to be addressed through the digital culture of an organisation. This involves adopting or refining a set of digital-supporting practices, which will shape employee actions and organisational performance.

The assessment and design of digital culture is a critical component for any digital strategy and transformation program. This evaluation provides the insight you need to create a “comprehensive” roadmap that fosters innovation, collaboration, and agility, ultimately driving value creation and business growth.

SHAPING DIGITAL CULTURE IS A DELIBERATE PROCESS

You are clear about the digital priorities for your business, but may not be sure about the culture required to deliver your digital strategy.

Using our bespoke Digital Culture Insights diagnostic, we identify specific work routines and practices which either inhibit or support the digitalisation of your workplace.

Using these insights, we define your digital-supporting culture and design the digital culture roadmap to deliver your digital strategy and overall digital transformation of your business.

CULTURE ENABLES DIGITAL STRATEGY

IGNORING THE DESIGN OF A DIGITAL CULTURE

Failing to address your digital culture may result in

• a failed or stalled digital transformation,
• wasteful spend and low ROI,
• loss of competitiveness,
• difficulty meeting customer expectations,
• decreased efficiency and productivity, and
• difficulty in recruiting and retaining top talent.